One of the natural consequences of poor packaging is Product Damage. Be it the primary packaging or secondary packaging, if it is not durable enough to withstand the conditions faced along the supply line, it is obvious that your product will not reach the consumer in a perfect condition.
This can be costly for the business and the product may have to be refunded to a customer or discounted in order to sell it. Damaged packaging will create poor customer satisfaction and will reflect the Brand Reputation and reflects a loss in sales. Flimsy or unreasonable packaging could deter consumers from making a regular purchase and build poor brand loyalty.
Manufacturers must be conscious of consumer expectations when it comes to packaging design, quality and branding. In a competitive market, the brand and packaging of your product can have massive impact on Sales Figures and the public acceptance of your product.
If the product is wrapped in Packaging Material of low standard quality, then the package is on a high risk to scratch or tear, exposing the product to outer atmosphere and dirt and even can be exposed to water, moist or humidity during the shipping process.
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Blue Cart
Blue Cart Packaging
PO BOX:36765
Al Qouz 4,Dubai, UAE
Phone : +971 4 288 1551
Email : info@bluecartuae.com
Website : http://bluecartuae.com/
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