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With an experience of more than 13 years in the electrical distribution equipment trading industry, we are one of the emerging trading companies of UAE. Established in partnership with the Al Shirawi group, we have formed alliances with several internationally reputed manufacturers to provide seamless access to high quality electrical distribution equipment in the UAE. Our committed team members provide complete support and guidance to manufacturers in ensuring that their products are prequalified and are legally registered with local government bodies. As a result, this enables them to trade their premium-quality products to various renowned EPC contractors and public services infrastructure companies in a transparent way. We ensure both the parties benefit from our reliable assistance. We take pride in our dedicated team members who are efficiently skilled and possesses great awareness of local market metrics. Our updated knowledge of the market requirements along with trustworthy relations with some of the reputed market professionals is highly beneficial for manufacturers to expedite the processes required to commence trading in the UAE. Our major end-users range from government/public services infrastructure companies to various multi-national turnkey contractors, who has to procure electrical distribution products regularly for commercial or public infrastructure development purposes. The exceptional ability to assist reputed overseas manufacturers to deliver high-quality electrical solutions with consistent efficiency has enabled us to win more than 12 project tenders worth AED 1.32 billion. We have also actively participated in more than 39 reputed projects across Dubai, which has immensely benefitted our principals to expand their services across the industry.
Trading & Distribution, Promotion & Marketing, Customer Relationship, Market Monitoring & intelligence, Operations Management, Legal Assistance & Local Setup ,
Sayed Electrical Equipment Trading L.L.C. [SELETL]
Office No. 308, Third Floor, Business Avenue Dubai, United Arab Emirates. P.O. Box 112630
Phone : Phone No : +971 4 2954024
Email :
Website :


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