Cost-effective online marketing service through Ocat Online Marketing Platform
Ocat is an online marketing Platform which enables the creation and promotion of a marketing channel of a business that includes online catalogue, content marketing, Search Engine Optimization, Referral Network & Social media Content. Online marketing is not just a paid online advertisement. Instead, it creates a media / Channel for the business and promotes it through its contents.
Ocat Online Marketing Platform Features
1. Online Marketing Channel
Ocat enables creation and promotion of marketing channel with advanced online marketing techniques like Online catalog, content Marketing, SEO, Referral Network & Social media
2. Domain
An Online marketing channel will be created in a domain.
3. SSL
SSL certificate will be configured for each marketing Channel
4. Online Catalog
An Online Catalog is a virtual showroom which showcases a detailed company profile, complete product description, product photographs and much more!. It is a cost effective means for the companies to speak out to both the existing customers and the potential customers about the price and features of their product or services.
Online Catalog pages will be distributed through search engines, Social media, Content Marketing Pages & referral networks / Business Circles to promote a business for one year.
5. Internal Content Pages
Internal Content Pages are the major section of a Marketing Channel to perform the Content Marketing & Search Engine optimization.Internal content pages are mainly used to list the catalogue in the search engine and also to post useful information to attract the potential customers.
If content marketing has to be effective, it should be enriched with more useful information besides including necessary keywords. Internal content pages are mainly used for this purpose. Search engine optimization will be performed for all content marketing pages.
6. External Content Pages
Ocat Online Marketing Platform(OMP) offers keywords oriented External content Pages for Content Marketing.
A Marketing channel will be connected to multiple web pages in different domains. External content is also an excellent vehicle for brand introduction and development.
It has been made possible to introduce a business in other websites by posting links and business related information. This would augment the amount of links and the enrichment of keywords. For each of these keywords various web pages are created in different web portals and those pages can be easily manipulated.
More traffic, more pages, listing of more keywords in search engines, scope for more online advertisements and raising the credibility of your business are the added advantages of external content pages.
7. Content Management System
A content management system (CMS) is a software application that can be used to manage the creation and modification of web page content.
It helps to post different forms of contents like texts, graphics, photos, audios, videos and maps. As part of the Ocat enabled marketing Channel, a content management system is provided, which is designed for use in mobiles as well as computers.
8. Content Marketing
Content Marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing is not just a paid online advertisement. Instead, it creates a media for the business and promotes it through its contents.
9. Referral Network
A 'Referral Network' is a group of businesses working together on a content marketing platform. Each business can form their own business circle.
Joining a business circle helps enterprises advertise each other. That way, you can increase web traffic, authenticity, and business leads. The same businesses that are likely to compete with each other will not be included in a business circle.
Referral Network will help us to achieve link building, Building relationships, Sending referral traffic & Brand building.
10. Search Engine Optimization
Local SEO is a search engine optimization strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your marketing channel through organic search engine results.
Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. Search Engine Optimization techniques will be applied on Catalog Pages, Internal & External Content Pages under your marketing Channel.
It is matter of fact that today, the presence of a business in search engine results is inevitable. The process by which a business is made available in search engine results by using different key words is called Search engine optimisation.
The Online marketing platform facilitates advanced Search engine optimisation tools. Besides, our customer support team would monitor the Search engine optimisation activities and do the needful.
11. Social Media Content
A social media strategy should be an integral part of every content marketing program. In Ocat, content can be distributed as Social Media posts to publish your Marketing Channel. It will help us to achieve reliable link popularity.
12. Marketing Channel Maintenance & Support
The OCAT Solution provider builds and maintains a business's content marketing channel.
a.Creating Online Catalog
b. Maintaining Catalog Pages
c. Search Engine Optimization
d). Creating Internal Pages
e).Creating External Pages
f). Building Business Circle / Referral Network
g). Marketing Channel Promotion through social media & Search engines
h). Training for Entrepreneurs
i). Creating Social media Content
13. Live Report
You will be able to view the live report from your Android app / Web-based portal. The following details will be available in the live report.
a.Landing Page visitors Count
b.Catalog Page visitors Count
c.Internal & External Page details
d.Business Circle Details
14. Online Marketing Period
Ocat OMP promotes an online channel built for a business in a variety of ways (social media, search engine, referral network) for a year.
Content marketing strategies enable any business to get the best return on investment of marketing time and Money. This is another reason that these strategies have become the best methods for consistent, long term online business success.
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